Elon Musk's Twitter (X.com) Name Changes: A Historical Overview

A look into Elon Musk’s history of renaming his X.com (formerly Twitter) account, from ‘Harry Bōlz’ to ‘Kekius Maximus,’ and the impact of these changes on internet culture.

Last Updated : 6 days ago

Categories: Technology, Social Media, Elon Musk, X.com (Twitter), Internet Culture

Tags: Elon Musk X.com names, Harry Bōlz, Kekius Maximus, Twitter rebranding, X.com memes, Social media trends

Elon Musk’s X.com (Twitter) Name Changes: A Journey Through Memes and Internet Culture

Elon Musk, the billionaire entrepreneur and owner of X.com (formerly Twitter), is known for his unpredictable and meme-centric social media activity. Over the years, he has frequently changed his X.com (Twitter) display name, often incorporating internet humor and cultural references. These name changes have sparked conversations across the internet, demonstrating Musk’s influence over digital trends and online communities.

Historical Timeline of Musk’s X.com (Twitter) Name Changes

Date	Display Name	Significance
April 2023	Harry Bōlz	A humorous alias that Musk later revived in February 2025.
December 2024	Kekius Maximus	A reference to 'Kek' memes and Roman aesthetics, featuring 'Pepe the Frog' in a Roman warrior outfit.
February 2025	Harry Bōlz (again)	Returned to this alias, causing a surge in meme-related cryptocurrency trading.

‘Harry Bōlz’ and Meme Economics

Musk first adopted the ‘Harry Bōlz’ alias in April 2023 and later brought it back in February 2025. His use of the name led to a spike in cryptocurrency trading, with meme coins inspired by ‘Harry Bōlz’ rapidly gaining popularity. This demonstrated Musk’s ability to influence not just social media trends but also digital finance markets.

The ‘Kekius Maximus’ Era

In December 2024, Musk switched his name to ‘Kekius Maximus,’ referencing the online ‘Kek’ meme culture. He also changed his profile picture to a Roman-themed ‘Pepe the Frog.’ The move resonated with various internet communities, reinforcing Musk’s role as a key figure in meme-driven online spaces.

The Cultural Impact of Musk’s X.com (Twitter) Activity

Beyond humor, Musk’s name changes have influenced cryptocurrency markets, meme culture, and social media engagement patterns. His playful approach to branding and interaction showcases how digital personalities can reshape online spaces in real time.

Conclusion

Elon Musk’s name changes on X.com (formerly Twitter) are more than just fun—they are a reflection of his deep engagement with internet culture and his ability to set trends. Whether through memes, financial market movements, or cultural references, Musk continues to shape the digital landscape in ways few others can.

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