India's Food Delivery Landscape: Upcoming Discount Offers, Events and More

The Indian food delivery industry is undergoing a transformative phase, marked by strategic expansions, technological integrations, and evolving market dynamics. Key players such as Swiggy, Zomato, Magicpin, and the government-backed Open Network for Digital Commerce (ONDC) are at the forefront of this evolution, each contributing uniquely to the sector's growth and diversification.

Swiggy, a prominent player in India's food delivery market, has been actively expanding its quick commerce segment. In the third quarter ending December 31, 2024, Swiggy reported a consolidated loss of ₹7.99 billion, up from ₹5.74 billion the previous year. This increase is attributed to significant investments aimed at enhancing its quick commerce services, positioning itself against competitors like Zomato and Zepto. Despite the losses, Swiggy's revenue saw a 31% rise, reaching ₹39.93 billion, driven by a 24% growth in food delivery and more than doubling in quick commerce revenue. The company added 96 new dark stores during the quarter, bringing the total to 705, to support its rapid delivery services.

In November 2024, Swiggy launched its initial public offering (IPO), raising $1.4 billion. The IPO was oversubscribed, primarily by institutional investors, reflecting strong confidence in Swiggy's business model and growth prospects. The funds are earmarked for further expansion of its quick commerce infrastructure, including the development of larger warehouses to reduce delivery times.

Zomato, another leading entity in India's food delivery sector, projects a 30% annual growth rate for its meal delivery business over the next five years. Holding a significant market share of 58%, Zomato's gross order value reached ₹322.24 billion in the last fiscal year, fueled by increased demand in major Indian cities. To sustain this growth trajectory, Zomato plans to introduce new restaurant partners and enhance features such as scheduled deliveries and options for discounted canceled orders.

Despite its optimistic outlook, Zomato faces challenges, including high attrition rates among delivery personnel. To address this, the company is implementing additional benefits to attract and retain gig workers, ensuring a stable and efficient delivery network.

Magicpin, a hyperlocal discovery platform backed by Zomato, has made significant strides in the food delivery domain, particularly through its integration with ONDC. In mid-2024, Magicpin invested ₹100 crore to onboard over 100,000 new restaurants and cloud kitchens onto the ONDC platform. This strategic move not only expanded Magicpin's footprint but also provided consumers with a diverse array of dining options at competitive prices.

By November 2024, Magicpin's order volume on ONDC experienced a substantial increase, rising from 10,000 to 150,000 orders. This growth is attributed to competitive pricing strategies and the onboarding of prominent food brands such as Burger King, Domino's, Taco Bell, McDonald's, and Subway.

The Open Network for Digital Commerce (ONDC), an initiative by the Government of India, aims to democratize digital commerce by creating a level playing field for sellers and buyers. By facilitating interoperability and standardization, ONDC seeks to reduce the dominance of major platforms and promote inclusivity for small and medium enterprises.

In response to concerns over the monopolistic practices of leading food delivery platforms, the National Restaurant Association of India (NRAI) has encouraged its members to adopt ONDC. This move is intended to counteract the influence of major players like Swiggy and Zomato, especially regarding their standalone 10-minute delivery services, which have been a point of contention among restaurant owners.

The quick commerce landscape in India is becoming increasingly competitive, with new entrants and existing giants vying for market share. Notably, Mukesh Ambani's Reliance is pivoting its retail operations to join India's booming quick commerce sector, promising deliveries in 10-to-30 minutes. This move leverages Reliance's extensive network of 3,000 supermarkets across 1,150 cities, creating dedicated kiosks inside stores to handle quick commerce orders.